With mobile phone users on the rise around the world, it’s little wonder that mobile communications, payment processing and marketing campaigns have exploded in popularity in recent years. Once the domain of digital agencies, mobile marketing is becoming an essential part of any business’s communications and customer services strategy.
The global population now clocks in at 7.79 billion people, with over 5 billion unique mobile users around the world. The digital revolution has meant that international borders are no longer a barrier to building customer relationships and generating sales. The increase in mobile users all over the world has meant that global communication is a necessity more than a luxury.
What does this mean from mobile?
When we consider how many people are using mobiles worldwide, coupled with the desire for fast, accessible content, worldwide connectivity can be as easy as maintaining a base of operations in a single country. By using a well-connected service provider like MessageCloud, global communications are within the reach of companies of all shapes and sizes.
SMS messages have a 98% open rate and a 200% higher response rate than email or Facebook messaging. Couple these response rates with the connectivity, APRU and reach that many global markets offer and it’s easy to see why mobile marketing has been on the increase in recent years.
With worldwide connectivity and integration with over 200 carriers, MessageCloud can make sending and receiving text messages completely seamless, regardless of where in the world they’re going. Segmenting data by country can also allow you to target your messages, offers or comms to specific regions to deliver tailored messages to your audience.
Whilst customers want things to be quick and easy, they also want to know that their data is being taken care of and their transactions are secure. Let’s look at DCB (direct carrier billing) for example. Because direct carrier billing doesn’t transfer any customer data, payments can be authorised with a click of a button without requiring encryption or processing which makes international transactions easy to process. Currently, 1 billion consumers can be reached via MessageCloud Carrier Billing and, with five times more mobile phones in the world than credit cards, it’s little wonder that DCB can generate conversion rates up to 10x better than card payments.
The recent covid-19 pandemic and the subsequent restrictions that were imposed on countries all over the world has definitely highlighted the importance of digital connectivity and communications. Regardless of the social and political climate, mobile communications and payments have continued unimpeded and can remain unaffected by restricted movements.
MessageCloud is a multi-award winning mobile messaging provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.