The Applications of AI in Business Mobile Messaging
It would be difficult to avoid the conversation that’s taking place online at the moment. With tech experts urging a halt in AI training at a time when it’s beginning to make waves in the mainstream, it’s fair to say we have a complicated relationship with AI.
Despite the concerns over rapidly developing artificial intelligence systems, more rudimentary systems are starting to gain popularity in the creation of communications, content, coding, translation and more, and with good reason. AI is predicted to have a huge impact on marketing operations going forward.
How Can Artificial Intelligence Be Used In Mobile Marketing?
With its ability to analyse and learn from vast amounts of data in moments, AI is revolutionizing the way businesses approach marketing and communications. One area where AI can be useful when it comes to business mobile messaging and SMS marketing is assisting in the creating of messaging content. Like every tool however, there are pros and cons to utilising AI in any of your marketing tactics, and it’s something especially important to consider in mobile messaging. The slightest hint of a generic, mass marketing text is likely to send people straight to the opt-out link so, if you do decide to implement AI in your mobile marketing, it’s important to keep some things in mind.
Remember tone as well as content
To create natural-sounding, conversational messages, it’s worth looking at Natural Language Processing software. Simply asking an AI program to write something will likely give you a flat, slightly “off” sounding message which will read like computer-generated text. Natural language processing (NLP) is a subset of AI that allows these systems to analyse and understand human language. By using NLP, businesses can create mobile messaging content that sounds more like a conversation with a human than a marketing message. Instead of sending a generic promotional message, you could use NLP to create a message that feels more conversational and engaging. The message can be tailored to your audience’s preferences and interests, making it more likely that they will engage with the message and take the action you want them to.
Look forwards as well as backwards
Another way businesses can use AI to create effective mobile messaging content is through predictive analytics – perhaps through your own sales data or website analytics. The current crop of popular tools create content based on previously created information that’s been processed, essentially making something new from data which already exists. Predictive analytics uses machine learning algorithms to analyse your data and make predictions about your customer’s future behaviour and forecast demand. With this information, you can create messaging content and strategies in anticipation of spikes in demand or making suggestions and recommendations that are more likely to appeal to the recipient.
Consider image-creation AI
Some more advanced content AI can also be used to help you create more visually appealing mobile content. Image recognition technology can analyse and understand the content of an image, including the objects and colours within it. By using this tech, businesses can create messaging content that includes images and styles that are more likely to resonate. If your business is running a campaign targeting a younger demographic, you could use image recognition technology to identify popular social media trends in platforms like TikTok and include those trends in your messaging content, making it more relevant and engaging to the target audience.
What Are The Potential Issues Of Using Artificial Intelligence In Mobile Marketing?
Ultimately, publicly accessible AI programs are increasing in complexity and availability so it’s no wonder more and more businesses are looking at ways they can be used. However, while these programs can certainly support and streamline a lot of processes when it comes to business mobile marketing, they’re not a substitute for the work and knowledge of your team. With people so attached to their devices, any communication strategies which use this tactic have to be carefully considered. While AI could conceivably be used to create SMS marketing messages and even send them with the right software, remember that these communications represent your business. Without the context of your wider marketing strategy, complementing tactics and your understanding of what you’re looking to achieve, they could actually do more harm than good.
While AI can be incredibly useful in creating effective mobile messaging content, it’s not a replacement for human creativity and intuition. AI can provide insights and suggestions, but ultimately it’s up to humans to create messaging content that resonates with their target audience. It can be a useful tool for business mobile marketing but, like any tool, it needs to be used correctly to get the most out of it.
MessageCloud is a multi-award winning mobile messaging technology provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.