Is your business ready for Christmas?
According to the Office for National Statistics (ONS) retail sales in Great Britain rose by 0.8% last month. This was partly as a result of consumers starting their Christmas shopping early than usual to avoid the well-publicised supply issues and potential goods shortages.
As early Christmas trading boosts sales, how can retailers make the most of consumer activities following the global pandemic-fuelled spending slump?
SMS messaging offers a valuable tool for customer communications and there are numerous ways in which it can support a successful Christmas campaign.
Enhance customer communication
Supply issues are impacting business owners and consumers alike, leading to fears about Christmas shortages. SMS updates can be used to reassure customers about their deliveries and provide timely stock updates. Providing these useful communications is a great way to engage with customers and encourage festive sales.
Reward customers with timely promotions
SMS is a great way to reach loyal customers with a Christmas gift or priority access to a special deal. Christmas offers multiple promotional opportunities, such as offering seasonal discounts, deals and offers direct to customers’ mobile phones via SMS.
Offer added value
SMS messaging is a great way to engage with customers and build long term relationships. Gift purchases can be followed with post-Christmas messages with content such as advice on looking after products.
Send appointment reminders
Text messages are a great way to send reminders to busy customers. These could cover last minute Christmas salon bookings. Automated texts can also be sent to customers to advise of the final days for pre-Christmas orders, late night opening hours last-minute shopping hours or even click and collect details.
An automated message can be sent to seek customer service or product quality feedback. This not only provides valuable satisfaction data but also demonstrates a high level of after-sales service. Of course, SMS messaging is not just for Christmas! While the festive season offers wonderful opportunities to maximise retail sales, SMS is a great tool for your business all year round.