Have you ever wondered how many mobile phones there are in the world?
According to Statista, the number of mobile users rose to 7.1 billion in 2021. This figure is forecast to reach 7.49 billion by 2025.
And customers are increasingly attached to their mobile phones. UK users check their smartphones every 12 minutes of the day. Around 40 per cent look at their phone within five minutes of waking up (Ofcom).
Our love affair with mobile phones means that the channel offers lots of opportunities for brands to engage with their customers.
In fact, smartphones play an increasing role in the entire consumer journey. We use our phones to browse products, compare prices, make online purchases, receive delivery notifications, review items and even complete customer surveys.
SMS messaging offers the most direct, personal and instant way of reaching your audience. In fact, with SMS, you can drop your message directly into your customers’ hands. As a result, SMS messages achieve high engagement levels. Open rates are more than 95%.
In addition, sending an SMS message is relatively cheap. This makes mobile marketing a cost-effective tool.
There are a number of MessageCloud products that harness the power of mobile to deliver real benefits to brands.
One such product is ‘Send’ – a fast, reliable and easy-to-use system. Send lets you send SMS mobile messages, updates, offers and reminders through a cloud system.
The system makes sending bulk or targeting messages simple. A dashboard enables each campaign to be monitored in real-time. Connections with carriers worldwide mean there are no geographical limits.
In its most basic form, the system sends simple promotional messages like company updates or product promotions.
For a more advanced user journey, this product can be used for automated processes like booking confirmations or delivery updates.
In fact, mobile messaging suits everything from marketing messages to reminders, within small businesses, global corporations and everything in-between. It is this versatility that brands really value.
MessageCloud is a multi-award-winning mobile messaging technology provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.