Digital merchants look to Greece mobile billing

As the mobile market in Greece continues to grow, many businesses are exploring innovative payment solutions to reach new customers and generate additional revenue streams. One popular option is Premium SMS, which has recently been re-launched in Greece to great success.

Premium SMS is a payment method for digital content that offers several advantages for users. First and foremost, Greece has a large mobile subscriber base, with over 20 million users. This means that businesses can reach a significant number of consumers through Premium SMS. Cosmote, Vodafone, and Wind are the largest mobile operators in Greece, with Cosmote currently having the largest market share.

Premium SMS is also a convenient and hassle-free way to purchase digital content. The charges appear directly on the user’s mobile phone bill, making it easy for users to pay without having to worry about entering personal or financial information. The process of opting in to Premium SMS services is simple and requires no personal or financial information, making it quick and easy to make purchases.

Another advantage of Premium SMS is the immediate access that users have to the digital content they have purchased. There is no need to wait for delivery or download, which is a significant advantage for users who want to access the content quickly.

Premium SMS is also a secure and trustworthy payment method, as the payment process is handled by the mobile operator. Opting in through an MO message (mobile-originated message) is considered more secure than a PIN (personal identification number) opt-in, as it eliminates the need for users to enter personal information, reducing the risk of a data breach.

For businesses, Premium SMS provides a valuable new revenue stream. It allows them to reach new customers and generate additional income through innovative payment solutions.

In addition to Premium SMS, Direct Carrier Billing (DCB) is also a popular payment method for digital content in Greece.

MessageCloud reports that retry billing can convert much higher compared to one-time billing. With retry billing, customers who are unable to complete a payment are given the option to retry the payment at a later time, increasing the chances of successful payment and conversion. Furthermore, PSMS and DCB services do not charge fees for retries, providing users with a more transparent and predictable payment process.

Overall, with the continued growth of the mobile market in Greece, Premium SMS and DCB present significant opportunities for businesses to reach new customers and generate additional revenue streams through innovative payment solutions.