The use of smartphones and devices has been on an upward curve for years now, and the use of DCB (direct carrier billing) to facilitate mobile payments is heading the same way. DCB is an online payment method that allows users to make purchases by charging payments to their mobile phone bill.
It makes perfect sense when you think about it. DCB boasts the three things that modern-day consumers want from their online experience; simplicity, security, and speed. Mobile internet usage now accounts for over 50% of all webpage views around the world and DCB as a payment method fits perfectly into this new, mobile-first world. Research by PM Connect shows that 39% of smartphone users – a figure currently standing at over 3 billion – will be using DCB within the next three years.
What does this mean for the future of DCB?
The recent covid-19 lockdowns and restrictions have changed the way people consume information and entertainment and no doubt accelerated the growth of pay-to-access content. Consumers have become increasingly hungry for entertainment they can enjoy in their own time at home or on the go. In April this year, Netflix reported a 27% increased in revenue on the same period in 2019, and research from analytics firm Stream Hatchet found that the gaming stream “watch hours” over Twitch and Youtube increased more than 50% between the first and second quarters of 2020.
DCB is predicted to generate $100 billion in spending this year alone and research suggests that this is going to increase exponentially. On-demand streaming services, online gaming, account credits, and in-app purchases, all are easily accessible and payable via DCB and this move towards subscription-based models for services is fuelling a projected increase of 172% in DCB over the next five years.
The future is especially bright for eSports and online gaming
Within this burgeoning sector, the growth of eSports in particular has been astounding! Once the domain of a niche set of gamers and Youtubers, eSports has grown into a multi-billion dollar industry in and of its own. And it’s not just people playing and watching that generates revenue. According to research published on SportsPro, eSports global gambling revenue will reach $14 billion this year and 30% of gamers have placed a bet on gaming in 2020.
As subscription services and online channels move towards pay-to-view monetization models and additional services like donations, prize pots, and purchases, there is an increasing appetite and willingness to pay to access content from consumers hungry for on-demand entertainment and virtual engagement.
DCB and mobile payments are a powerful, cashless way to collect money and for consumers to pay for services, either as one-off payments or regular subscription fees. As the world changes and people’s habits adapt with it, mobile payments are the next logical step in the increasingly rapid move to on-demand content and services at the touch of a button.
MessageCloud is a multi-award winning mobile messaging provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.