Direct carrier billing (DCB) is the online payment method that allows users to make purchases by charging payments to their mobile phone bill.
And it’s growing…
In fact, according to a report by digital analysts Juniper Research, 12 per cent of the world’s total digital content spend was through carrier billing in 2018 and this is expected to rise to 22 per cent by 2024.
While the payment method was already expanding steadily, the Covid-19 pandemic accelerated this. As consumers changed their digital shopping habits, the use of DCB as a payment method understandably increased. End user spend on carrier build content stands at $54.5 billion and is forecast to rise to nearly $90 billion in 2024 (Source: Juniper Research).
DCB brings many advantages.
With no need own a credit card or create an account, DCB enables payments amongst unbanked and underbanked customers.
DCB has a global reach of 5 billion mobile phone users compared with 3 billion credit card holders.
The payment option is quick, simple and convenient, available with a 1-click payment.
DCB transactions have excellent visibility through the user’s phone bill.
The payment method offers security for people unwilling to input their credit card details online.
Industry experts are gathering this month at the World Telemedia trade show in Marbella Spain. The event is for any business that wants to engage and commercialise connected consumers while they use mobile devices and photos to respond or interact with value added services, apps and premium content offers.
MessageCloud is a multi-award winning mobile messaging provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.