Could text messages be the future of customer service? Text messages have become a popular communication channel for businesses to reach out to customers and for good reason. With mobiles never far from their owner’s hand and open rates that…
Mobile phone usage is higher than ever before, thanks in no small part to Covid-19. A survey by global trade body The Mobile Ecosystem Forum (MEF) engaged with 6,500 mobile users across ten countries and found most were using their…
Have you ever wondered how many mobile phones there are in the world? According to Statista, the number of mobile users rose to 7.1 billion in 2021. This figure is forecast to reach 7.49 billion by 2025. And customers are…
Is your business ready for Christmas? According to the Office for National Statistics (ONS) retail sales in Great Britain rose by 0.8% last month. This was partly as a result of consumers starting their Christmas shopping early than usual to…
These days, we use our mobile phones for everything, from taking photos and videos to shopping and from checking the weather to booking doctors’ appointments. Unsurprising then that a growing number of people are choosing to use their devices for…
Let’s face it, consumers have changed the way they shop. While retail businesses have now welcomed shoppers back to their physical premises, the COVID-19 pandemic has forced all of us into new ways of doing things. As social distancing limited…
As hospitality venues in England open-up to indoor guests this week, are bar and restaurant brands optimising the use of SMS messaging as part of their strategies in a post-pandemic market? This week witnesses the biggest changes in the sector…
Which industries can benefit most from mobile messaging technology in a post-covid world? There’s no doubt that the past twelve months have been challenging for businesses worldwide. With huge restrictions on the movement and freedoms we once took for granted,…
As the UK pushes through its third lockdown, it comes as no surprise that online streaming surged in 2020 according to Ofcom, with overall screen time up almost a third on 2019. Over-the-top (OTT) content – categorised as any content…
2020 was a rollercoaster year in ways few of us could have predicted! The covid-19 pandemic and subsequent lockdowns it caused have had a huge effect on the world that we’re yet to see the true impact of. Elsewhere, the…