These days, we use our mobile phones for everything, from taking photos and videos to shopping and from checking the weather to booking doctors’ appointments.
Unsurprising then that a growing number of people are choosing to use their devices for gambling.
This widespread use of mobiles is fuelling significant growth in the industry. According to a report by The Business Research Company, the global gambling market is expected to grow from $465.76 billion in 2020 to $516.03 billion in 2021 and further expansion is forecast.
5 Reasons why SMS works for the gambling industry
1. SMS keeps customers safe
Using SMS as a 2-factor authentication tool helps to protect customers when setting up and dealing with their accounts.
2. SMS is versatile
SMS is an effective channel for opting in to offers. SMS short codes can attract new customers with betting tips. Bulk SMS messages can send out live odds. Savvy casinos and bookies are even taking payment through mobiles, using direct carrier billing (DCB).
3. SMS is low cost
Compared with traditional advertising, SMS campaigns not only represent great value-for-money, but are also extremely agile and able to react to the live nature of sporting events.
4. SMS reaches customers instantly
Sounds simple but, as we are all so attached to our mobile phones, gambling sites can be accessed on the move – in the supermarket queue, in the doctors’ surgery or even in the workplace. We can also bet on live action in real time while messages from bookies are instantly relayed directly back.
5. SMS directly targets customers
Bulk SMS alerts can be used to inform regular gamblers of new products and launches, account reminders, forthcoming events and special promotions.
With the numerous ways in which SMS can be used within the gambling industry, mobile messaging looks set to help bookies generate competitive advantage and fuel further growth in the sector.