1. Open Rate
The average open rate for SMS messages is 98% compared with 20% for emails.
2. Response Time
On average, it takes someone just 90 seconds to respond to an SMS message compared with 90 minutes to respond to an email.
3. Customer Preference
72% of people prefer companies that communicate through text messages (YouGov) while three in four would like to see special offers, discounts and coupons delivered to their smartphones via SMS (Digital Marketing Magazine).
4. Click Throughs
SMS also wins the all-important click through battle, with industry estimates of around 30-40% compared with single digit figures for email.
5. Customer Feedback
SMS is the perfect channel for receiving timely customer feedback. SMS surveys not only generate high levels of engagement but also demonstrate fast response times.
MessageCloud is a multi-award winning mobile messaging provider. Its cloud-based SMS and messaging products enable companies to set up and manage one-way and two-way communications effortlessly. Plus, it offers products to analyse phone numbers, verify users and accept payments by mobile.
With its range of products, ‘Send’, ‘Numbers’, ‘Verify’, ‘Analyse’ and ‘Pay’, MessageCloud delivers tools that maximise mobile marketing; from virtual numbers to payment systems for carrier billing. And with more than a decade of delivering messages for diverse markets around the globe, it is a service on which you can rely.